In the summer of 2020, once the initial anxiety of the first pandemic related changes had passed, we realised that the Hospitality business would be greatly affected, but at that point we didn’t truly understand by how much.
In January 2021 The Caterer reported on January 28 2020 ‘New data has shown that turnover for the hospitality sector last year dropped by almost £72b, equivalent to nearly £200m a day or £8m per hour in lost sales.” It’s devastating. All hospitality businesses are facing significant challenges as we go through a period of highly uncertain demand. The ability to flex staffing levels is a critical success factor, and commercial recovery will depend on businesses being able to access the right talent when needed but retain tight control on costs.
Although we had all been affected in some way my co-founders and I decided we wanted to do something to help. Knowing that thinner margins will be required to drive the bottom line but that skills are just as important to support the recovery we settled on establishing a dedicated hospitality freelancer platform. We did that with www.TheHospitalityGig.com which launched in January 2020.
There are plenty of ways that this can benefit the Hospitality Industry:
- It keeps hospitality working, allowing talented people to continue to use their hard earned skills and knowledge.
- It provides an easy to use platform where brilliant talent can be accessed remotely and flexed dynamically.
- It’s an easy solution for the evolution for hospitality workplaces which are considering options such as fully remote or hybrid as well as in person working options.
- It provides the ability to fulfil a staffing need in the best manner for the business, whether it be a;
- Project – e.g. running a campaign or reviewing a pricing strategy.
- Additional resources – e.g. when demand picks up suddenly or covering a shift during an unexpected staff absenteeism
- Fractional roles and flex working e.g. regular work on a flexible basis such as a certain number of hours a week, or the ability to share resources across different businesses.
- There is flexibility for both parties. The hospitality professionals can work when and how they want to, and the businesses can contract the talent to work when and how they need them.
- You can maximize time and cost efficiency by hiring professionals only for the work that they do, not all the other “stuff” that a full time person does in between – meetings, water cooler conversations etc
- Specialization – if you want someone who can build and deploy an F&B revenue management program, conduct a casting call for a new property, or build a comprehensive marketing plan, you can contract an expert to do that, and only that.
- The gig workers themselves are motivated to work – a rating system keeps everyone honest and engaged and all gig workers signed up to the platform knowing that this is freelance work
- Employee relationships are much simpler, in a freelancing scenario gig work is transactional which helps given the volatility of the market
- If a businesses finds a freelancer they enjoy working with, they can contract with the same gig worker over and over again
- It allows access to talent businesses have previously been unable to tap into, across borders, ages and gender.
- There is no cost to businesses for posting opportunities. A fee only applies for gigs completed through the platform, so if the business finds someone through another source there is nothing to pay at all.
Leveraging this flexible labor model can only benefit businesses during the recovery period and beyond. Put this on your list of things to do, post a role, and give us a try. We have plenty of exceptional talent waiting for you. www.TheHospitalityGig.com